Author Archives: Coach David

“Never Again” by Bryce Tony Produced by David Alexander Productions

I found this kid under the London Bridge in Lake Havasu City, AZ. I asked if he had any original music and this is what he sang. The audio is straight out of the camera, no edits, and some skateboarders in the background. Other than that, the song is great, the lyrics are true to him and his life experience. Thanks for watching. Coach David (David Alexander Productions).

THE WORLD OF VIDEO IS GROWING INCREDIBLY FAST!

THE WORLD OF VIDEO IS GROWING INCREDIBLY FAST!

By next year, 69% of consumer web traffic will be video, according to Cisco.  According to Nielsen, 64% of marketers now expect video to dominate their sales and marketing strategy.

A recent campaign from Volkswagen, for example, saw a trio of its videos viewed a combined 155 million times. Engage viewers and they will share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.

What does all this mean?  It means that video now is essential.

WHO NEEDS THIS?

If you have a website, if you have a message you need to get across, if you have a product you want to sell, if you have a creative idea – in fact, everyone.  It’s a whole new world for media, and video is the most powerful medium we have.

Building Your Video Strategy on Social Media

via Building Your Video Strategy on Social Media | Animoto Blog.

Emerald Canyon Golf Course – REVIEWS – Parker, AZ

New Video Marketing Campaign for Don Marginson – Reverse Mortgage Expert

For Don we did four different videos focusing on the niche of Reverse Mortgages for Lake Havasu City, AZ.  We did a video business card, a frequently asked questions video, a benefits video and a review video.  We also created a landing page for him here http://www.LocalReverseMortgageSolutions.com.  Check him out and let Don know you saw him on YouTube!
Don Marginson – Your Local Reverse Mortgage Expert for Lake Havasu City
What are the benefits of a reverse mortgage? Contact Don Marginson 928-855-2633 for answers
Reverse Mortgage – REVIEWS – Don Marginson – Lake Havasu City Reverse Mortgages
Reverse Mortgage Lake Havasu  – Top questions answered!  By Lake Havasu Reverse Mortgage Expert

50 Astonishing Mobile Search Stats and Why You Should Care

50 Astonishing Mobile Search Stats and Why You Should Care

Tablet Google - Mobile Search Stats

Mobile devices, such as smartphones and tablets, are gaining market share, They’re now people’s go-to tool for communicating, emailing, social networking, checking the time, killing time, taking photos and – increasingly – finding and researching products, services and businesses.

Here are 50 astonishing mobile search stats about the rise of mobile search, as well five takeways that will help you get your campaigns ready.

Prevalence now and in future

1. Global smartphone use will reach 2 billion by 2015 (Bloomberg)

2. Nearly half of American smartphone owners used shopping apps in June 2012 (MarketingPilgrim)

3. 45 percent of users between 18 and 29 use mobile search daily (Icebreaker Consulting)

4. 31 percent of mobile Internet users mostly go online using cell phones (Pew 2012)

5. Across all industries, mobile traffic is increasing by 3.5 percent per month (Televox)

6. 35 percent of smartphone owners expect to access the Internet using their phone more in the future (Televox)

7. The number of local searches on mobile devices quadrupled in 2012 (Local Search Association)

8. Of the estimated 30 billion annual mobile searches, about 12 billion are local searches (Search Engine Land)

9. Tablet users access search 73.9 percent of the time, more than any other activity (eMarketer)

10. Local mobile searches (85.9 billion) are projected to exceed desktop searches (84 billion) for the fist time in 2015 (eMarketer)

Key Takeaway: The time to start your mobile marketing was yesterday. By the end of 2013, your marketing may look antiquated if you haven’t adopted marketing that appeals to smartphone and tablet users. Consider responsive design, monitor how people access your site to assess whether building an application is a good idea and build more visual and shorter content.

Lost in a sea of data? It doesn’t have to be this way. PR is about people and relationships. Get Brian Solis’ free e-book to see why humanity is the next killer app!

Tablet Usage - Mobile Search StatsSetting of searches

11. 77 percent of mobile searches occur at home or work—even if a PC is nearby and readily available (Search Engine Land)

12. 40 percent of mobile searches happen between 6pm and 12pm (MarketingPilgrim)

13. Of mobile searches, 40 percent occur on tablets and 60 percent on smartphones (Icebreaker Consulting)

Smartphone Usage - Mobile search stats14. Mobile search queries almost double during the holidays (snaphop)

15. Shopping searches are two times more likely to be performed in-store (Google Mobile Ads)

16. Smartphone use most often occurs during travel (72 percent), in restaurants (64 percent) and in stores (63 percent) (Vocus Blog)

17. Tablet use most often occurs in the living room (88 percent) or bedroom (79 percent compared to at work (24 percent) (Vocus)

18. 80 percent of smartphone owners use their device in stores to shop (Google – Mobile in Store)

19. One in six smartphone owners use mobile to assist in shopping at least once a week (Google – Mobile in Store)

Key Takeaway: “Mobile doesn’t always mean on-the-go,” says Scott Benson, Vocus SEO manager. Even if you operate a business outside of the retail space, you must prepare for searchers to access your site.

“Mobile is where your customers are searching even when they have access to a computer,” he says.

Mobile Search Motivation - Mobile Search Stats

Motivation

20. Two-thirds of in-store mobile searches are conducted to help make purchasing decisions (MarketingPilgrim)

21. 33 percent of mobile searches and 20 percent of desktop searches have a local intent (SmallBizTrends)

22. 81 percent of people prefer mobile for its convenience and speed (Vocus Blog)

23. 45 percent of mobile searches are ‘goal-oriented’

24. 17 percent of people make a purchase after a mobile search

25. 94 percent of smartphone owners look for local information on their phone (Televox)

26. 84 percent of smartphone shoppers use their devices to guide their in-store shopping experiences (Google – In-Store Search)

27. 82 percent of mobile shoppers use search to influence their purchasing decisions (Google – In-Store Search)

Key Takeaway: You must analyze your site and content marketing to determine if it is appealing to mobile searchers, says Scott.

Determine what terms mobile device users search and produce quick-hitting content that addresses these queries. Also look at your analytics to determine the devices people use to access your site and find the landing pages that earn the most traffic.

Mobile Actions - Mobile search stats

Actions it inspires

28. 73 percent of mobile searches trigger follow-up actions (SearchEngineLand)

29. 28 percent of mobile searches result in conversions (SearchEngineLand)

30. Google conducts 30 million click-to-calls each month (SmallBizTrends)

31. 70 percent of mobile searches for products or services will result in a sale in the near future (Televox)

32. When searchers seek local information, 70 percent connect with the business (Televox)

33. Searchers are 55 percent more likely to notice ads when they’re in a store (Google – Mobile In Store)

34. Searchers using mobile to help make a decision are 30 percent likelier to visit a retail website (Google – Creating Moments That Matter)

35. Mobile searchers to aid buying decisions result in a 57 percent higher likelihood that the searcher visits a store (Google – Creating Moments That Matter)

36. Mobile searchers are 51 percent likelier to make a purchase (Google – Creating Moments That Matter)

37. Mobile searchers are 39 percent more likely to call a after for searching for information related to a buying decision (Google – Creating Moments That Matter)

38. 81 percent of conversions (defined as store visits, calls or purchases) triggered by mobile search occur within five hours (Google – Creating Moments That Matter)

39. 65 percent of respondents noticed ads during the study (Google – Creating Moments That Matter)

40. Including a city name in mobile ads increases click-through rates as much as 200 percent (MediaPost)

41. 48 percent of mobile users used a device to access local content in December

2012, up from 42 percent in December 2011 (Local Search Association)

42. Frequent mobile shoppers spend 25 percent more in-store than those who occasionally use smartphone to assist shopping (Google – Mobile In Store)

Key Takeaway: According Tim Reis, who leads Google’s mobile and social platform teams, mobile devices are personal to people, enabling marketers to connect with them better than a TV commercial ever could. Instead of shouting, look for authentic ways your brand can add value to the customer by teaching them something, making them laugh, giving them access to information or simply pass the time.

Mobile web sites - Mobile search stats

Searcher Habits and Pet Peeves

43. 40 percent will click another mobile result if a site’s not mobile friendly (Icebreaker Consulting)

44. 46 percent of mobile users say they are unlikely to return to a website they had trouble accessing from their phone (Gomez)

45. 34 percent said they would visit a competitor’s site instead (Gomez)

46. 60 percent of mobile users expect a website to load in less than three seconds (Gomez – What Mobile Users Want)

47. Professional services websites not optimized for mobile are 24 percent more likely to have mobile visitors bounce (Televox)

48. A third of shoppers find information on their smartphone as opposed to contacting employees (Google – Mobile In Store)

49. Two-thirds of in-store shoppers prefer mobile sites to apps (Google – Mobile In store)

50. Mobile searches have a click through rate 30 percent lower than desktop (State of Search)

Key Takeaway: Google’s report about how mobile is changing in-store experiences notes that marketing to mobile users can get and keep them in your store. Follow Google’s three steps:

  • Create a mobile website that prominently displays retail locations and phone numbers
  • Make finding product information, offers and other information about your business easy to find
  • Reach more people by adjusting your marketing message based on the shopper’s location, time of day and device

Image: lottech, Designing Web InterfacesBASF – The Chemical Company (Creative Commons)

About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

Video Business Card Examples

GV video business card email signature with Click HERE

GV video business card email signature

GV video business card email signature with Click HERE camera only

This is an example of a video business card that you can embed into your emails and social media sites.  Contact me to set up a video business card shoot at your business.  Thanks, David Alexander (your local video marketing and SEO expert)

We can help get your business noticed on Google and YouTube!

Got Video logo_edited-fixed

We can help get your business noticed on Google and YouTube!

We can help get your business noticed on Google and YouTube!

Why Our Brains Love Visual Content [Infographic]

http://www.GotVideoHD.com

Why Our Brains Love Visual Content [Infographic]

Why Is Online Video Marketing So Important?

Why Is Online Video Marketing So Important?
Re-posted by http://www.GotVideoHD.com

Why Is Online Video Marketing So Important In 2014

Why is online video marketing so important in 2014? This is the question we are going to answer in this post, but first there are a couple of other key questions that we need to consider: does my company or brand need videos? Does video marketing provide a good ROI compared with other marketing efforts?

We have already shared a guide to video SEO and optimized video hosting options for enhanced video SEO, but first you have to know if video marketing is right for you.

If I had created a video instead of this blog post to make my point I am sure I would have enticed an (even) bigger audience than I will now. We would agree that a motion picture normally attracts us more than an intriguing novel or comic book based on the same story.

Although some people prefer reading, when we are focused on exposing our marketing efforts to the maximum number of people, video is the answer. Let’s compare the different interest levels by looking at the common reaction to text content, infographics or online videos. Which one do you think is more effective?

http://www.GotVideoHD.com

Video marketing catching attention

Video Marketing Can Evoke Feelings

Visual content that is interesting, unique and of high-quality will arouse strong feelings within its audience. Let’s analyse the most common feelings and emotions that video marketing can evoke:

1: Trust

Online videos have a big advantage over other marketing content: the human touch it brings to brands. When real people appear in your video it gains the trust of your users and, with competition growing between brands in almost every online niche, this trust can make all the difference.

Take a look at the following company videos which illustrate our point:

2: Curiosity

If you want to ignite curiosity in your potential audience, try dicing your content into shorter videos. This is an effective video marketing tactic if you want to get conversions in the form of subscriptions. Always end your videos with a teaser about what to expect in the next video and/or a call-to-action link to a site with further details not shared in the video.

This sample video ends with a preview for the next installment in the video series:

3: Confidence

When a potential customer is considering doing business with you, they will usually look for customer testimonials. If you have a text testimonial with a picture, name and location, they will only be half convinced. But if you have a video testimonial, then you’ll have them: they can identify themselves with the other person and this will eradicate any apprehension they may still have.

The following video instills confidence in the potential customer in just one and a half minutes:

4: Amusement

Most of the viral content on the internet and social media are videos. Videos are fun to watch and some of them can be extremely creative (e.g. animated videos, funny videos). Look for a concept related to your niche and bring it to life with a blend of creativity and humor ; the perfect recipe to increase your brand’s fan base. This kind of video is not easy as it takes a lot of conceptualisation and expertise. But if you can manage to make one, the competition will be so sparse that it will set you apart from others in your industry.

Take a look at the following video. It gained a whole lot of likes simply because it’s funny:

Why is Online Video Marketing So Important in 2014?

  • Rising User Statistics: 93 percent of the 600 marketing professionals surveyed said they had used video content in 2013 and 82 percent of them said they found it effective, according to ReelSEO. Forty-one percent of adults in the US watch online videos. Just imagine how intense the online video usage for digital marketing will be in 2014!
  •  More Content In Less Time: The attention span of internet users is diminishing every year with the changes in the type of content shared online. Video is the type of digital content that is seeing an increase in its usage, while the length of each piece continues to decrease. People are also watching videos on the go and don’t want to strain their eyes reading text, especially when on a tablet or mobile phone. (NOTE: If your customer base is located in a place with slow internet/wi-fi connectivity, the scenario would be different and you must optimize your digital marketing strategy accordingly.)
  • Mobile Apps That help Share and Play Videos Are On the Rise: In 2012 and 2013 the average time spent watching videos doubled on mobile phones and tripled on tablets. Mobile phone chat apps, such as Facebook messenger and WhatsApp continue to captivate people and increase their worldwide user bases. Fifty billion messages will be sent in 2014 through these apps, according to ibitimes.co.uk. And most of these messages will be in a video format.
  • Storytelling Through Explainer Videos is a Rising Trend: The new trend of explainer videos that use either animation or actual people to do the storytelling has risen exponentially in recent times. Check out these 10 explainer videos from startups, listed out by Ben Davis. This type of video is perfect for promoting products and services because they are short, entertaining and convey your marketing message in a unique way.
  • Videos In Emails Improve Click Through Rates: By simply mentioning the word ‘video’ in an email subject line, click-through rates were increased by seven (numbers under 10 should be written out, and so should the word percent -AP style) to 13 percent, according to the 2012 Experian Digital Marketing Trend Report. You can find more statistics on email marketing via video content in this SmartInsights post.

http://www.GotVideoHD.com

Popular Video Formats

Some of the most popular video formats that generate user engagement or increase brand visibility are:

  • Video testimonials
  • Product demos
  • About us videos
  • Instructional videos
  • Video tutorials
  • Interviews
  • Animated videos
  • Creative videos with elements of humor
  • Celebrities endorsing the brand

Here is a visual treat of intriguing market statistics for online video in the form of an attractive infographic created by Prestige Marketing:

YourVideoMarketingHandbook
And if none of the things mentioned above convinced you to use online video for digital marketing in 2014, consider reading this inspiring story of how a small business startup used video to market their brand among 600 potential competitors in the local region.
So what do you think? Are you going to give video marketing a try this year? If so, share your experiences with us!